We Can't Be All Things To All People

One of the unintended consequences of doing street fairs and craft showcases is that you realize how specific your audience is. Thousands of people pour through your booth. Some folks stop, pick up a pot or two, tell you they like your work and then move on, others never make it across the threshold. This can be a bit demoralizing.

We all want to be liked and as an artisan I try to make work that I think most people will find appealing, but what you start to realize is that your work is NOT for most people. It's for a specific audience that appreciates your vision and aesthetic. The more I've realized this, the more I've begun to market my work to that particular audience. Let's face it, I'm not Fiesta Ware or Wedgewood, nor do I want to be. I'm not knocking either company, they make beautiful mass-produced table ware, but I'm not interested in working at that scale.

The pots I make have the artisan's hand in them. My work is about clean, dynamic forms with minimal decoration, they look their best when being used, not sitting on a mantle. Many of my friends and customers will tell me that it's not until they use the piece that they truly begin to understand its beauty. That is as it should be. I believe great pots, not unlike great people find their beauty in purpose.